Interview with Maria Serrano the PR and Event Coordinator of Globalia Logistics Network

“I have to organize the events meticulously so that all our members are happy and get to connect in the best environment. When it comes to our members’ experience during the meeting we can’t make any mistakes!”

This week you will be reading an interview with Maria Serrano, who is in charge of PR and Event Coordination of Globalia Logistics Network. Maria plays a major role in the planning and organization of Globalia’s Annual Meetings. Additionally, she is also responsible for the network’s communication as well as the coordination and development of Globalia’s online publicizing strategy for members. Before joining Globalia, Maria worked with different international companies managing projects in trade shows worldwide, developing marketing campaigns and organizing events.

Globalia interview with Maria Serrano
Maria Serrano, Globalia PR and Events Coordinator

Q. Let’s begin with your experience at Globalia Logistics Network

A. I joined the Globalia team from the very first day of the network and in all these years I never had a cause to complain. I really appreciate working with my colleagues and as a team we get along really well. Since joining Globalia, my task has been to figure out several promotional strategies for our members. My prior experience in journalism has sharpened my writing/communication skills and research ability all of which are important in my line of work. Working with Globalia has taught me many new things and the perfect work ambience here allows me to do my job with utmost care and precision.

Q. What does your job consist of? Do you find your everyday tasks exciting?

A. The most important aspects of my job include organizational work for Globalia’s Annual Meetings, writing articles for our members and press releases announcing significant network news to the wider logistics world. Members write to me on a daily basis sending me the details of their latest achievement. It is my job to edit and publish a promotional news article about our member’s accomplishments and undertake several marketing initiatives.

Q. What is the most challenging aspect of your job?

Choosing the best hotel, restaurant, band, photographers, and making other necessary arrangements for the meeting is perhaps my most challenging task. I have to do this task scrupulously so that all our members are happy and get to connect in the best possible environment. Also, organizing the whole event is a complicated job since there are many details to take into account. Furthermore, as we are far away this task involves a whole lot of phone calls, emails and videochats. When it comes to our members’ experience during the meeting we can’t make any mistakes!

Q. What is the most important objective of the Marketing and PR team?

A. The primary objective of our PR and Marketing team is to promote our members’ companies in every possible way. Moreover, it is also our task to arrange for a seamless Annual Meeting experience and make sure that the members are making the most of it.

Q. What do you like most about your work?

A. The commendable office environment allows me to be creative and innovative about every aspect of my job. As an American writer and PR specialist Ronn Torossian puts it, “PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape.” It goes without saying that in spite of all its challenges my work is highly engaging and I thoroughly enjoy brain wracking to find the best solutions for our members.

Q. In what way the members benefit from attending Globalia’s Annual Meeting?

A. The meetings help to foster a collaborative spirit by bringing together all the members. Moreover, the formal meetings and the informal chitchats, day tours and parties help to strengthen the bonding among the network members. Because of the Coronavirus we have shifted the meeting online and our upcoming meeting is all set to take place in October. We are very excited about it, since the First edition really met our expectations. We received loads of good comments about the organization and good connections made by Globalia members, which is by far our best reward.

Honesty, expertise, independence, loyalty, and fairness are some of the values that drive me… I believe that the success of our team lies with the success of our members.

Q. What are Globalia’s plans for the virtual meetings? Do you think they can substitute the face-to-face meetings?

A. I think nothing can substitute the efficacy of an in-person meeting. However, in 2021 a face-to-face conference is absolutely impossible because of the travel restrictions and associated health risks. After the success of our 2020 online meeting, we have decided to move our meeting to virtual format one more time until we meet again in the coming year. The online meeting will provide our members with a networking platform in the absence of in-person meeting. Moreover, it will allow them to forge lasting relationships with their partners. The result will be many new collaborative projects and increased business volume within the network.

Q. How does Globalia help to publicize the members’ activities?

A. We always encourage the members to send us the latest news from their end. This allows us to create a promotional news piece about our members achievement that we publish on our news section every Friday. The members are also interviewed from time to time so that they get a chance to give their option about the industry defining issues and get a chance to talk about their services, experiences and specialties. We also make sure to promote this news on our social media pages where we encourage all our followers to read that news. Additionally Globalia’s SEO optimization endeavours further increase the visibility of the news which translates to greater popularity of our members.

Q. What are the latest marketing endeavours of Globalia in 2021?

A. In 2021 we have implemented several different marketing actions. This includes the upgrading of our members area, addition of many new features to our website, the implementation of an SEO strategy. Additionally we have also created Globalia’s mobile app that will make it easier for members to connect with their partners. We are presently working on the implementation of many more useful marketing strategies. However, the details will be revealed at the right time!

Q. What are the values that motivate you?

Honesty, expertise, independence, loyalty, and fairness are some of the values that drive me. I try to incorporate these values in every aspect of my task and I make sure to abide by these work ethics. I believe that the success of our team lies with the success of our members.

The spring edition of Globalia’s 2021 newsletter is now available for viewing

Globalia’s March newsletter will update the readers with all the latest news from our agents, from the network as well as from the sector

The March edition of Globalia Logistics Network’s 2021 newsletters has been published and can be viewed on our website. Recently we made significant changes in our marketing strategy that will enhance the web presence of our network as well as that of our individual members. Check out the feature about our Member Empowerment Endeavours to know more about our new communication and marketing strategies.

freight forwarders network
Globalia’s March Newsletter

 

In this edition, you will get to know about the latest achievements of your partners in Ho Chi Minh, Singapore, Sialkot, Chicago, Piraeus, Sao Paolo/Itajai, Bristol and Hai Phong. The two interviews with Globalia Vancouver and Globalia Seoul will surely be of great interest to our members. There is also an interview with Simon Moore, the Membership Development Coordinator of Globalia, where he talks about this experience with the Globalia team, the challenges of his day-to-day tasks, the present work-from-home scenario along with many other interesting topics.

Apart from this there you will find the most pertinent news from the logistics sector. The topic in focus is a brief overview of the Suez Canal blockage. The newsletter comes with an interesting article on the Challenges of Freight Forwarders in 2021 which definitely deserves a thorough read. Lastly, do not forget to check out our section about territories needing coverage. Make sure to refer your peers in these cities about our network and stand a chance to win a 25% discount on your upcoming membership fee!

Happy reading!

Interview with Simon Moore, the Membership Development Coordinator of Globalia

“At Globalia we are like one big family with a very positive work environment that is conducive to innovation and productivity”

best freight forwarder network

This week we are publishing an interview with Simon Moore, who is the Membership Development Coordinator of Globalia Logistics Network. Simon plays a key role in researching and recruiting the best companies for membership in Globalia. His most important job consists of carefully researching the background of the members before determining if they are eligible for membership. Before joining our team, he spent five years in Italy teaching students from across the globe. With several years of experience in customer service, and results orientation, Simon believes that good communication is the key to outreach enhancement.

Q. Tell us a little bit about your experience at Globalia.
A.  I have been working with the Globalia team since day one – for almost five years now – and so far my experience here has been extremely satisfying. My colleagues at Globalia are very amicable and over the years I have learned about client research, member recruitment, the significance of clear communication, and more.

Q. How were the beginnings of Globalia?
A. The first few months are always challenging, but our experience in the freight forwarding sector allowed us to resolve the initial hurdles and we started running smoothly in just a few months. Now I can confidently state that even with the pandemic and the ensuing economic crisis of 2020, we have been able to maintain the network without compromising on our quality standards.

Q. What does your job consist of? Do you find your day-to-day tasks exciting?
A. I find my task very interesting as I am usually required to do a lot of research on the applicant companies before determining their eligibility. As the Membership Development Coordinator, I am the very first point of contact between the members and the network. My job consists of contacting potential agents and inform them about the benefits of joining Globalia. Our network already counts on over 180 independent freight forwarders in 120+ countries, who work together for increased business and it is my job to keep this number growing so as to cover many more territories in the near future.

Q. Which is the most challenging part of the job?
A. As an exclusive network, our members need to go through a meticulous selection process, whereby their financial strength, market reputation, creditworthiness, competitiveness and business volume are ascertained before they are admitted within the network. That makes our job challenging since we only accept one member out of ten that applies for Globalia’s membership. We even hire the external auditor DUN & BRADSTREET whose job it is to evaluate each potential member on our behalf. We impose these strict criteria in our selection process to create the most secure environment for our agents.

Q. In your opinion, which is the best benefit for Globalia members in terms of sales?
A. The best benefit for Globalia members in sales terms is without a doubt the referral program. If members refer their trustworthy agents, they can obtain a 25% discount on their membership – up to 4 discounts (of 25%) are applicable for each new agent, meaning that they stand a chance of paying zero membership fees for the coming year.Q. What is the most important objective of the sales team?
A. It is to increase our outreach and have ‘Virtual Offices” in all the main sea/airports across all the five continents. Apart from that we always try to ensure quality above anything else which is taken care of by our strict selection process.

“I strongly believe that operational integrity is the key to customer retention. At the end of the day it all boils down to trust and it is this trust of our members which keeps us moving forward”

Q. What do you like about working at Globalia?
A. The best part about working here is that I get to be original and exercise my creativity at all times. In order to find the most reliable agents and to offer quality customer service, Globalia employees need to work as a team. We are in touch at all times and we have frequent meetings where we discuss new ideas about how to improve our services. At Globalia we are like one big family with a very positive work environment that is conducive to innovation and productivity. Succeeding as a team has allowed us to forge bonds that over the years have turned into trust and friendship. Employees who like and trust each other are more likely to communicate well with each other, work better and achieve the objectives.

Q. How are you coping with the present work from home scenario?
A. Ever since the pandemic hit us exactly one year back, our entire team has been working from home. However, nothing has changed except for the fact that now we are working remotely and online communication is being carried out instead of in-person meetings. Our team now catches up on the cloud to carry out our day-to-day activities and coordination between every department of the network is still at the highest level.

Q. What are the values that motivate you?
A. Integrity, creativity, honesty, and courage to take bold steps are a few of my driving forces. I strongly believe that operational integrity is the key to customer retention. What matters in my line of work is to show my clients how we really care about them. At the end of the day it all boils down to trust and it is this trust of our members which keeps us moving forward. In this context I would like to quote American business author and management guru Michael LeBoeuf -“A satisfied customer is the best business strategy,”- and this exactly is my work motto!

 

Globalia Logistics Network concludes its First Virtual Meeting successfully

Apart from the one-to-one meetings, there was also a live online demonstration of all the new features and functions of Globalia’s member-exclusive TMS FreightViewer

Globalia Logistics Network has successfully concluded its first-ever Virtual Meeting held on the 14th and 15th of October 2020. The Virtual Meeting afforded an opportunity to the delegates to come together on one platform and continue with the networking in the absence of a direct face to face meeting.

best freight network

The Virtual Meeting was carried on via Globalia’s exclusive user-friendly platform created by the IT Department of Globalia. Furthermore, the whole team of the network was involved in the assistance of possible technical issues the agents may have. All of this resulted in a very positive user experience.

“Given the circumstances, this year we couldn’t manage to assemble in person but the impeccable arrangement of our first Virtual Meeting made sure that agents could meet online, enhancing the mutual trust and bonding among members within the network. Additionally, being an online event, it eliminated all the hindrances to participation and reduced expenditure in terms of time and money,” declares Antonio Torres, the President and Founder of Globalia Logistics Network.

Delegates from around 50 countries attended the Virtual Meeting and congratulated Globalia’s team for their efforts and support: “I can honestly can say the meeting could not have been better, it was near perfect. It was very well organized and really worth it. I thank Globalia’s team for their constant support and assistance“, commented one of the delegates from the United States.”

Like every year the meeting commenced with a speech from Antonio Torres which was followed by a presentation on how the program worked and then members started with the one-to-one video conferences where they consolidated their relationships with existing and future partners and discussed the prospects of exchange of projects in the future. Apart from the one-to-one video conferences, there was also a presentation of all the most recent features of FreightViewer, Globalia’s member-exclusive quote generation, and freight rate management software.

The Virtual Event required months of preparation on part of the Globalia team and organizing an event with delegates from so many different time zones was indeed an exigent job that was executed flawlessly. Mr. Torres further adds, “The Virtual Meeting presented a unique opportunity in 2020 for members to come together and augment their businesses within the network during these difficult times. The cooperation among members is of paramount importance, since together members will be able to get over this crisis period.”

Less than two weeks to go for Globalia’s 4th Annual Meeting!

This online conference will bring together all agents to one platform at one time for the promotion of businesses and augmenting the number of collaborative projects

Globalia’s first-ever Virtual Meeting is all set to happen on the 14th and 15th of October 2020. This year we couldn’t meet at Phuket as planned because of safety concerns and therefore we have created an effective substitute in the form of a virtual conference that will result in greater accessibility by eliminating all the obstacles to participation.

freight forwarding network

The online one-to-one meetings which will form the core of the event will lead to constructive communication among the delegates allowing them to promote their business and make way for several collaborative projects for the coming months. Members will be able to participate in as many as 23 one-to-one videoconferences with previously chosen partners. We have taken special care to accommodate delegates from all the different time-zones.

As stated by Antonio Torres, the CEO and Founder of Globalia Logistics Network, “The safety of our members is our first priority and for this reason, we have worked hard to create an unparalleled meeting experience that doesn’t entail leaving the safety of the home or office. The debilitating global economy makes it all the more imperative for the small and mid-sized players to come together, collaborate, and nurture their businesses. This is exactly what this meeting will enable the members to do.”

Other than the one-to-one meetings, there will be an online presentation of all the new features and updates of Globalia’s member-exclusive TMS FreightViewer. Our convenient and user-friendly meeting platform will provide for an impeccable arrangement of the online meetings in accordance with the agenda of the delegates.  Moreover, the virtual meeting format will help to lower the expenses and save a considerable amount of time while permitting the delegates to carry on with the networking activities without stepping out from the comforts of their homes.

Be there to make a difference in your business!

Globalia Logistics Network begins operations – AJOT

best freight forwarder network
Globalia – Best freight forwarder Network- AJOT

Limerick, Ireland – The industry’s newest exclusive freight forwarder network Globalia Logistics Network begins operations today with 52 member companies in 74 cities across 56 countries.

“We are really pleased to be launching today with this exceptional group of founding companies. Each has successfully gone through our strict selection process and been audited and approved by Dun & Bradstreet,” explained Founder Antonio Torres.

“I truly believe that the only way to really know whether a company is financially stable is through a third-party examination which only 10% of applicants pass. I carry out the same application process in my other network CONQUEROR. Like it, we offer each member exclusivity in their city, operating in delimited territories with no overlapping and therefore no competition,” explained Mr Torres.

Globalia Logistics Network was set up in response to the unprecedented demand for membership of Conqueror Freight Network, Antonio Torres’ first freight forwarder network founded back 2010.

“As you can see from our numbers, we still have some way to go to be the same as Conqueror but we have made a good start; size is not everything, the main priority for every network should be the quality of its membership, not the size of it,” he emphasised.

Globalia Logistics Network’s launch comes at the end of a significant year for the industry where freight forwarders experienced many challenges including cargo delays caused by the collapse of the Korean shipper Hanjin, new SOLAS regulations and Brexit causing a drop-in sterling which benefited multinationals not independents to name just a few.

“It is more important than ever for freight forwarders to come together and be part of a network; it’s lonely out there for companies when they face challenges at every turn. Networks should be offering support and assistance to their members and I am proud to say that Globalia and my team will be offering members assistance every which way we can,” Mr Torres said.

Antonio Torres invites interested agents to get in touch. “We would welcome applications from those companies who although not the largest in their city, are the most secure, professional and knowledgeable; especially those whose current network isn’t working for them.”

To view the original article, click here.  

Globalia Logistics Network begins operations – AIR CARGO WEEK

best freight forwarder network
Globalia – Air cargo freight forwarder- ACW
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Globalia Logistics Network has begun operations today (Wednesday 15 December) with 52 member companies in 74 cities across 56 countries. The network was founded by Antonio Torres in response to the demands for membership of Conqueror Freight Network, his first freight forwarder network founded in 2010.

Globalia says its launch comes at the end of a challenging year for freight forwarders including the collapse of the Korean shipper Hanjin, new SOLAS regulations, and Brexit devaluing the pound sterling, which it says benefitted multinationals but not independents.

Torres says applicants were subjected to a strict selection process, explaining: “I truly believe that the only way to really know whether a company is financially stable is through a third-party examination which only 10% of applicants pass. I carry out the same application process in my other network CONQUEROR.”

He adds: “We would welcome applications from those companies who although not the largest in their city, are the most secure, professional and knowledgeable; especially those whose current network isn’t working for them.”

To view the original article, click here.