My Discovery of the Hidden Truth About Digital Freight Forwarding: The Beginnings Of FreightViewer

 

In the last few years, the freight forwarding industry has witnessed a new phenomenon viz. the rise of digital freight forwarders.The tremendous need for automation and technological innovation culminated in the emergence of this new category of online freight forwarders. But why didn’t this happen earlier? Why were freight forwarders so reluctant to the digital transformation and why are they still bottled up in the old working ways?

Our topic for this week is a little chat with Manuel Cardona,  Globalia’s IT Manager and FreightViewer Developer, who has provided us with interesting inputs and anecdotes about the hidden reality behind the freight forwarding industry that he discovered while launching FreightViewer. By taking an in-depth look at this, he has been able to create a truly practical and useful TMS.

Manuel Cardona- Globalia Logistics Network
Manuel Cardona- Globalia’s IT Manager

The factors that motivated Globalia to create a new TMS

Around 4 years back, Antonio Torres, Globalia’s President, and CEO understood that digitization was no longer an option for freight forwarders- it was a necessity. Companies across all sectors were moving ahead with online platforms and services. Nevertheless, independent freight forwarders were somewhat late in waking up to the call for digitization. This is when Mr. Torres started exploring the possibility of investing in a new software that could enable hundreds of Globalia agents to automate their operations while cutting down costs.

“Soon after we started having long brainstorming sessions during which we started exploring new avenues that would help our agents to finally discard the backdated manual data entry processes. We understood that without a definitive solution, our agents were at the peril of losing out businesses to their multinational competitors,” explains Mr. Cardona. Precisely at this point, Globalia Logistics Network started moving ahead with its digital transformation endeavours.

After a lot of hard work and considerable private investments, Globalia finally started testing the platform in mid-2018. The objective of FreightViewer was to offer a digital infrastructure that enabled the establishment of an automated data transfer of carrier rates and tariffs. For the first time, independent freight forwarders could create instant accurate quotations and have a 24×7 showcase for their freight rates without any investment on their part.

“We were confident enough to dream big and expected it to become a success. Our member-exclusive TMS- FreightViewer came with a remarkable advantage over any other similar platform. Unlike the rest, Globalia is an international network consisting of 191 agents in 129 countries. This allows our agents to have rates from almost every corner of the world,” continues Mr. Cardona.

The launch of FreightViewer and the problems Globalia found out

It was during Globalia’s 2nd Annual Meeting at Kuala Lumpur that FreightViewer was first presented to the agents. It provided a very opportune moment to launch the platform as the meeting witnessed a 60% increase in the attendance of new members.

To quote Mr. Cardona, “This was a very exciting moment for our team as we knew that we were doing something that no other freight forwarding network had done before. Andrea Martin, Globalia’s FreightViewer Coordinator, played a key role in conducting the FreightViewer workshops for the network members.”

“However, it was then when we found out the hidden truth about the difficulties to digitize the freight forwarding industry. Our members were very enthusiastic about this platform, but some showed a distrustful attitude over it. There were lots of doubts about the software, about how they would upload rates, the constantly changing transportation fees, etc. Members also saw that there were a lot of features they needed but the TMS didn’t allow them to have. It goes without saying that this didn’t discourage us to further invest in the platform. On the contrary, it made us realize that not every software in the market would serve the purpose. We had to increase our efforts to create a personalized tool with all the required utilities to make it functional.”

With this in mind, the IT department of Globalia continued working hard. The objective was clear: FreightViewer aimed to allow Globalia members to be at the cutting edge of technology and compete with the stalwarts in the industry by digitizing a very important part of their operations.

The process of enhancing the platform

“We thought that the only way to build a more convenient tool for our members, they had to test it in order to give us their feedback about how to optimize it. In this regard, the efforts of Andrea deserves special appreciation. She spent hours with our agents to get their feedback on how the tool can be made more efficient and practical. Even now she keeps helping the GLB members with any doubts about the use of the software”.

Following Globalia’s 2nd Annual Meeting, the next step involved finding industry leaders to collaborate with. Back in 2019, Globalia teamed up with SHIPCO, one of the world’s leading neutral NVOCC’s. This was a very big step for the network since it allows the members to access LCL rates in over thirty countries right from FreightViewer. In other words, this partnership enabled members to digitize a substantial chunk of their day-to-day paperwork

The next step was to further enhance the platform’s accessibility to encourage the agents to discard the manual quoting process for good. “In the same year, we added a very useful feature to FreightViewer that allowed agents to send and receive quote requests to/from any of their partners including those operating outside the Network. As a result, members were able to store quotations provided by any freight forwarder on a single platform.”

The process of improving the tool did not stop here. Globalia continued forging partnerships with industry leaders like Onus Cargo Services, an insurance broker or BlueX an API developer.

FreightViewer in 2022: a revolutionary freight quotation software

Presently, FreightViewer has come up as an indispensable tool for the members. It is allowing them to instantly generate accurate and professional quotations. Additionally, their clients can go almost through all the logistics processes by themselves through the website for customers, where different quotes can be compared quickly and easily. This TMS is currently helping members to manage rates, create personalized quotations, and even follow up with the customers and customize their website. Most importantly, it is enhancing the customer-relationship for our agents.

By processing all the freight forwarding operations within a unique channel, FreightViewer is enhancing the visibility for all the stakeholders of the shipping process. In a sector when an instant response is absolutely crucial, FreightViewer is greatly adding to operational efficiency. Additionally, the platform is reducing the members’ expenses, saving their time, eliminating manual error, augmenting visibility and security, and minimizing the steps involved in shipping operations.

The future potentials of FreightViewer

The digital transformation has finally become a hard reality and logistics companies of all sizes are competing to adapt to the big changes and come up as digital freight forwarders. As Mr. Cardona points out, “The pandemic has brought a very important fact to our attention- Freight Forwarders need to digitize their services. Keeping pace with Logistics 4.0 has become crucial to be well positioned in the freight forwarding industry. Simply put, independent freight forwarders who fail to digitize their operations and come up as digital freight forwarders will soon fall behind the competition.”

This is one factor that motivates Globalia’s IT team to works hard to further upgrade the tool. At the moment, Globalia is negotiating new partnerships with other leading companies in this sector. Globalia is presently dealing with Webcargonet  to upload and update more than 14 million buying airfreight rates to FreightViewer. Additionally, they are also trying to reach cost-effective cargo insurance rates for the members. Lastly, Globalia is working to implement a new way that make the process of rate uploading even easier.

As Mr. Cardona aptly sums up, “FreightViewer enables our agents to leverage digital trends for facilitating seamless communication among all the stakeholders of a shipping project. More importantly, it entails the use of a completely transparent cloud-based system that allows for easy comparison of several shipping rates to provide the best deal to the customers. One of the main aims of this tool is to reduce paperwork and manual processes. I can confidently state that we have been successful in fulfilling the objectives of launching this platform. Nevertheless, we still continue to work hard as we believe there is always room for improvement.”

Popular supply chain websites cover the news of Globalia’s 2nd Virtual Meeting

Globalia’s 2nd Virtual Meeting held on the 14th and 15th of November was a perfect opportunity for network members to assemble virtually and carry on with their business talks

Six major webzines of the transportation and logistics sector cover the news of Globalia Logistics Network’s 2nd Virtual Meeting. The online conference ensured that the delegates get to network and collaborate without leaving the safety of their homes. During the two days of the meeting, Globalia hosted 1150 one-to-one video conferences among network members. The one-to-one meetings among freight forwarders allowed them to consolidate their partnerships and work on more concerted projects with their network partners. In other words, the meeting helped to achieve the fundamental goal of the network viz. the business expansion of the member companies.

The news of the event was covered by AJOT, and Logistics Business, Actualidad Maritima y Portuaria, DC Velocity and Cargo Breaking News.

Globalia's 2nd Virtual Meeting of independent freight forwarders
Globalia’s 2nd Virtual Meeting gets wide coverage

 

AJOT aka American Journal of Transportation is a leading online journal of the logistics sector. It covers the latest news and insights from the freight forwarding industry.

Logistics Business is an UK based online supply chain journal. It is a comprehensive database of all the important news and reports from the transportation and logistics sector.

Actualidad Maritima y Portuaria is a Spain based web journal that has been publishing supply chain news since 2009. They are an initiative of the students and professors of the International Maritime Business School.

DC Velocity is a leading multi-media magazine serving the specific informational needs of professionals in the logistics sector. This US based logistics magazine offers comprehensive coverage of the supply chain industry.

Cargo Breaking News is India’s No. 1 platform for cargo, multimodal logistics, warehousing, and all other sub-sectors in the supply chain industry. Furthermore, this magazine includes several sections like news, opinions and interviews from the freight forwarding sector.

Jioforme is a news portal dedicated to several topics like business, health, sports, and technology. With a vast network of strategically located correspondents all over the world, they publish a wide selection of breaking news stories.

The press release published in the above six websites talks in-depth about the successful outcome of Globalia’s 2nd Virtual Meeting. They mention how during the present travel restrictions, the network members were able to conduct their business discussion online. Additionally, the reports also touch on the FreightViewer workshops that acquainted the delegates with the newest updates of Globalia’s cutting edge rate management system.

Make sure to click on the above links and check out their coverage of our online conference!

Globalia modernizes its Members Area and greets the new agents with a personalized welcome tour

They have upgraded several aspects of their intranet to create a more fuctional and user-friendly experience for the agents

Globalia Logistics Network has revamped their Members Area upgrading it for a more functional and seamless user experience. Furthermore, the team is now greeting the new members with a personalized online welcome tour. A member of the Globalia team will perform this tour. These changes are in line with the digitization strategy that Globalia adopted since the last two years.

Globalia_new members area_intranet

As stated by Antonio Torres, the President and Founder of Globalia Logistics Network, “The new design allows our members to effortlessly access all the essential tools such as the Network Directory or FreightViewer. We are confident that the new format will enormously enhance the online experience of our members.” Additionally, the team has carried out two significant additions to the Members Area.

Additionally the team has carried out two significant additions to the Members Area. Firstly,  the welcome tour for the newest Globalia members. From now on, all the members will henceforth be able to view the latest additions to the Network. This feature will keep the agents updated and familiar with the agents. Furthermore, it will keep them informed about the new opportunities that come with expanding our members base.

Moreover, Globalia members can now be able to find all the latest news and interviews from their fellow members. They will also find the information and interesting news from the logistics sector. The upgraded Members Area will also feature a customized welcome tour performed by one member of the Globalia team for greeting the new agents. Globalia has added this new web-tour feature to facilitate the online interaction between the members and the head office. 

Globalia will offer the welcome tour to those agents who have recently joined the Network. Members who would like to know about any of the features offered inside the members area, don’t hesitate to contact amartin@globalialositicsnetwork.com if you are interested.

 

 

Globalia Logistics Network partners with Group Futurista for the Future of Digital SCM 3.0 Show

Globalia Logistics Network has established a partnership with Group Futurista for the Future of Digital SCM 3.0 Show

Supply Chain is going through tremendous changes all in a year, the pandemic has laid bare the underlying vulnerabilities and problems in the organization’s business models. This has led to reveal the incompetence of most companies in managing their supply chain networks in a digitally integrated frame.

Usage of Data Analytics, Internet of Things (IoT), Artificial Intelligence (AI), Machine Learning (ML), etc. Has opened opportunities for growth, innovation, and gaining competitive advantage by leading the change to build an interconnected supply chain network for the organizations.

To lead the initiative of Digital overhaul in the Supply Chain, Group Futurista, the leading Global Events, and PR Company are ready to bring the third edition of the ‘Future of Digital Supply Chain in a Post-COVID World’ webinar #FODS3.0 on 21st January 2021 at 10:00 EST / 15:00 GMT.

#FODS3.0, a unique platform with 150+ Key Decision-makers that brings together collective knowledge sharing and networking amongst the leading Supply Chain & Logistic Players, Retail Giants, Warehousing Solution providers, Startups, Tech Providers, Government, and Investors to enable all across Europe and North America.

 

Keynote Speakers:

Pierre Perdoux – Senior Vice President, Procurement Operations, Airbus

Topic: How Digital Solutions can support performance improvement within the Supply Chain?

 

Greg I. Silverman – Founder & CEO, Perspective Analytics Software Company, Concentric INC

Topic: Augmenting Demand Planning with Prescriptive Analytics

 

Patrick Van Hull – Industry Thought Leader, Kinaxis

Topic: Today’s Decisions are the basis for tomorrow’s Supply Chain

 

Saurabh Verma – Director, Value Chain Excellence, Janssen Pharmaceutical Companies, Johnson & Johnson

Topic: Digital Twins – Enabling Transparency & Accuracy across the Value Chain processes

 

Michele Stekelnburg – Director of Strategic Accounts EMEA, Project44

Topic: COVID-19: Managing Supply Chain risk and disruption

 

If you are interested in sponsoring or speaking at our future events, directly contact them at jennifer@groupfuturista.com.

 

Globalia Logistics Network establishes a media partnership with Logistics Business

The first event of Logistics Business Exhibition will be held from 22nd – 25th February 2021, with a second week in September 2021

The Logistics Business is staging an international, virtual exhibition for the logistics and materials handling industry in 2021. The Logistics Business Exhibition provides a platform for interaction between logistics, IT, transport and supply chain services, warehousing and materials handling manufacturing industries. The exhibition virtual marketplace enables visitors to source products online, request specific quotations, meet exhibitors on video calls & chats, networking, downloading documents and more.

With no physical events taking place till at least May, Logistics Business Show will enable international buyers to source products and services via live video meetings, to request quotes, discuss projects and receive sales product information. 70+ exhibitors are anticipated to participate and several thousand visitors.

best logistics network

There will be 6 virtual halls: Forklift & AGV Technology, Handling Automation Systems, Packaging & Pallets, Software & Computing, Transport Services & Equipment, Warehousing Equipment. Visitors will be able to browse halls and search for specific requirements from a long list of sub-categories. Watch a demo guide here.

There will also be live-streamed Panel Discussions, moderated by our Editor, Paul Hamblin:
Distribution Centre Project Management; Supply Chain Software-as-a-service Thought Leadership; Loading Bay & Warehouse Safety, Automated & Robot Warehouse Vehicles; Packaging for eCommerce; Contract Logistics & Freight Management, Forklift Technology Innovations; Sortation & Conveying Suppliers’ Forum; Storage System Projects, Transport Management IT Platform Decisions; Wearable Devices and Data Capture in Logistics; Pallets & Containers for Green Supply Chains. Visitors will be able to watch them and ask live questions.

There’s also a Networking Lounge, Chat Room and Keynote Address. You can read more about the event here

Email: show@logisticsbusiness.com or call +44 (0)1480 455660

Globalia Logistics Network commences a media partnership with Actualidad Marítima y Portuaria

The partnership with this prominent shipping journal will help to foster the visibility and popularity of the network and its members

Globalia Logistics Network which has members in over 178 territories across 118 countries has forged a media partnership with prominent Spanish shipping magazine Actualidad Marítima y Portuaria. This partnership is expected to have a positive impact on the network and its members as it is going to boost the visibility and enhance the brand image of the network.

Actualidad Marítima y Portuaria is an online shipping magazine in Spanish language that was launched as an initiative on part of the students and teachers of the International Master in Maritime and Port Administration, developed by the International Maritime Business School (IMBS) in association with the Chamber of Commerce, Industry, Navigation and Services of Santa Cruz de Tenerife, Spain.

“Our collaboration with Globalia Logistics Network is going to have a lasting impact on our organizations and this partnership is going to heighten the popularity and coverage of both our teams,” declares Arturo Pastrana, Technical Director of Actualidad Marítima y Portuaria.

Actualidad Maritma y Portuaria has been publishing newsworthy events and informative posts from the shipping sector in Spain and beyond. It also has an extensive reader base in several Latin American countries. Additionally, Actualidad Maritma y Portuaria keeps their readers informed about all the important conventions and expositions of the maritime, port and transportation industry.

The level of expertise of our writing partners can be clearly demonstrated by the quality of the information pieces and opinion articles published on our journal both at an academic as well as professional level,”, says Arturo Pastrana.

Working closely with the International Maritime Business School has allowed them to keep their audience well versed with all the pertinent information about a recognized education through proper training, recycling and enhancing the curriculum in the maritime, port and logistics industries.

In order to know further information about Actualidad Marítima y Portuaria:

best freight forwarder network           Actualidad Marítima y Portuaria
                    https://actualidadmp.com/

 

Globalia Ho Chi Minh sends out their 9th air charter for the movement of PPE products from Vietnam to USA

They moved 50 tons of personal protection items in a chartered Boeing 777 aircraft

Super Cargo Service, a Globalia member in Ho Chi Minh, Vietnam, chartered their 9th flight to move a shipment of personal protection equipment from Ho Chi Minh to New York. The Boeing 777 was loaded with 50 tons of cargo which had a volume of 250 cbm. The cargo was loaded in the belly hold of the plane as well as on the passenger seats and the overhead compartments which allowed them to gain cost optimization

international logistics

As stated by Mr. Peter Nguyen the CEO of Super Cargo Service, “After successfully sending out eight chartered flights from SGN to JFK Airport, we have concluded yet another shipment of masks, gloves and protective clothing. We are really contented with the fact that our team is playing a major role in the distribution of these much needed PPE products. I would request all of you to check out this short video we have created about this shipment.”

Congratulations to Super Cargo and wishing them the best for their upcoming projects!