One of your top employees handing out a resignation letter is one of the worst nightmares of every manager. Employee retention is absolutely vital for the long-term success of independent freight forwarders. Recruiting the right employee can be expensive both in terms of time and money. Consider the amount of time that goes into the…
Lead nurturing refers to the process of nurturing and maintaining a solid relationship with your potential customers. Even if your business is a small one, your clientele doesn’t necessarily have to be small. Lead nurturing is of paramount importance for small and independent freight forwarders who want to make it big. It not only helps…
Independent freight forwarders running small and mid-sized logistics companies should become a part of a reputed logistics network. This will enable them to compete with the stalwarts in the industry on a more equal footing. This membership will help them to work in conjunction with a broad network of global partners. Moreover, the international brand…
The logistics service providers work in an extremely volatile environment. Therefore, this involves road accidents, accidents due to improper storage of dangerous substances, theft of assets, cyber security threats, not to mention the pandemic situation we are presently going through. Having a crisis communication plan at hand will ensure the prevention of any negative publicity….
Customer needs should set the tone of your company’s strategy. Their demands must dictate your approach, which should include an effective plan to meet their demands. But nowadays there is something else to cope with, digital technology is transforming customer habits. Today, they expect content and services anytime, anywhere, and in any format or device…
Looking after the customer is becoming more and more important in logistics for obtaining better results than your competition and boosting your sales. And all of this starts with the perception your customers have about your business. It is unavoidable to project an image on your clients and potential clients. This image may be either…
Digitization has impacted each aspect not just of our businesses but also our daily lives and life without internet, laptop, and smartphone is absolutely unimaginable. Companies across all sectors are slowly adopting the digital trends and reshaping their company culture to foster a most productive work model and satisfy the changing demands of the customers…
Enhancing the marketing outreach of your company is surely the first and foremost way of accomplishing the objectives of your organization. In today’s post we are going to share a number of tips which are going to help the independent freight forwarders bring about the much needed change in their business. 1. Do your market…
The alarming rate in which the pandemic has spread has had a major impact on the ocean freight shipping industry which was already reeling under the effects of the trade war. The pandemic has dealt a severe blow to this industry which is presently coping with the impact of the pandemic. Keep reading to find…
Client servicing more often than not is the crux of every business and freight forwarding is no exception. If you are planning to expand your business and gain loyal and returning customers then its time for you to focus on a customer focussed strategy which will boost the reputation of your organization through positive customer…