“I have to organize the events meticulously so that all our members are happy and get to connect in the best environment. When it comes to our members’ experience during the meeting we can’t make any mistakes!”
This week you will be reading an interview with Maria Serrano, who is in charge of PR and Event Coordination of Globalia Logistics Network. Maria plays a major role in the planning and organization of Globalia’s Annual Meetings. Additionally, she is also responsible for the network’s communication as well as the coordination and development of Globalia’s online publicizing strategy for members. Before joining Globalia, Maria worked with different international companies managing projects in trade shows worldwide, developing marketing campaigns and organizing events.
Q. Let’s begin with your experience at Globalia Logistics Network
A. I joined the Globalia team from the very first day of the network and in all these years I never had a cause to complain. I really appreciate working with my colleagues and as a team we get along really well. Since joining Globalia, my task has been to figure out several promotional strategies for our members. My prior experience in journalism has sharpened my writing/communication skills and research ability all of which are important in my line of work. Working with Globalia has taught me many new things and the perfect work ambience here allows me to do my job with utmost care and precision.
Q. What does your job consist of? Do you find your everyday tasks exciting?
A. The most important aspects of my job include organizational work for Globalia’s Annual Meetings, writing articles for our members and press releases announcing significant network news to the wider logistics world. Members write to me on a daily basis sending me the details of their latest achievement. It is my job to edit and publish a promotional news article about our member’s accomplishments and undertake several marketing initiatives.
Q. What is the most challenging aspect of your job?
Choosing the best hotel, restaurant, band, photographers, and making other necessary arrangements for the meeting is perhaps my most challenging task. I have to do this task scrupulously so that all our members are happy and get to connect in the best possible environment. Also, organizing the whole event is a complicated job since there are many details to take into account. Furthermore, as we are far away this task involves a whole lot of phone calls, emails and videochats. When it comes to our members’ experience during the meeting we can’t make any mistakes!
Q. What is the most important objective of the Marketing and PR team?
A. The primary objective of our PR and Marketing team is to promote our members’ companies in every possible way. Moreover, it is also our task to arrange for a seamless Annual Meeting experience and make sure that the members are making the most of it.
Q. What do you like most about your work?
A. The commendable office environment allows me to be creative and innovative about every aspect of my job. As an American writer and PR specialist Ronn Torossian puts it, “PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape.” It goes without saying that in spite of all its challenges my work is highly engaging and I thoroughly enjoy brain wracking to find the best solutions for our members.
Q. In what way the members benefit from attending Globalia’s Annual Meeting?
A. The meetings help to foster a collaborative spirit by bringing together all the members. Moreover, the formal meetings and the informal chitchats, day tours and parties help to strengthen the bonding among the network members. Because of the Coronavirus we have shifted the meeting online and our upcoming meeting is all set to take place in October. We are very excited about it, since the First edition really met our expectations. We received loads of good comments about the organization and good connections made by Globalia members, which is by far our best reward.
Q. What are Globalia’s plans for the virtual meetings? Do you think they can substitute the face-to-face meetings?
A. I think nothing can substitute the efficacy of an in-person meeting. However, in 2021 a face-to-face conference is absolutely impossible because of the travel restrictions and associated health risks. After the success of our 2020 online meeting, we have decided to move our meeting to virtual format one more time until we meet again in the coming year. The online meeting will provide our members with a networking platform in the absence of in-person meeting. Moreover, it will allow them to forge lasting relationships with their partners. The result will be many new collaborative projects and increased business volume within the network.
Q. How does Globalia help to publicize the members’ activities?
A. We always encourage the members to send us the latest news from their end. This allows us to create a promotional news piece about our members achievement that we publish on our news section every Friday. The members are also interviewed from time to time so that they get a chance to give their option about the industry defining issues and get a chance to talk about their services, experiences and specialties. We also make sure to promote this news on our social media pages where we encourage all our followers to read that news. Additionally Globalia’s SEO optimization endeavours further increase the visibility of the news which translates to greater popularity of our members.
Q. What are the latest marketing endeavours of Globalia in 2021?
A. In 2021 we have implemented several different marketing actions. This includes the upgrading of our members area, addition of many new features to our website, the implementation of an SEO strategy. Additionally we have also created Globalia’s mobile app that will make it easier for members to connect with their partners. We are presently working on the implementation of many more useful marketing strategies. However, the details will be revealed at the right time!
Q. What are the values that motivate you?
Honesty, expertise, independence, loyalty, and fairness are some of the values that drive me. I try to incorporate these values in every aspect of my task and I make sure to abide by these work ethics. I believe that the success of our team lies with the success of our members.