In the competitive world of freight forwarding, small companies often struggle to stand out among industry giants. However, with the right marketing strategies, even independent freight forwarders can carve out a niche and thrive. Here are some essential marketing tips tailored for small freight forwarding companies to boost visibility, attract clients, and grow their business….
Globalia Blog
Tag: freight forwarding companies
How the use of Artificial Intelligence in logistics backoffice jobs is allowing freight forwarding companies to digitize their operations
Logistics remains a traditional industry, often reliant on paper and basic phones in day-to-day operations. Embracing AI is seen as ambitious and daunting for freight forwarding companies, given its perceived complexity. However, the potential for significant cost savings is undeniable, beginning with the fundamental step of effective data collection. Although online freight forwarding services are…
How independent freight forwarders can avoid loses due to abandoned cargo
Independent freight forwarders with considerable experience in this industry have surely had to deal with abandoned cargo at some point in their careers. Every year, almost hundreds of thousands of containers are abandoned globally. Although cargo abandonment by the consignee can be a stressful situation for all the stakeholders of the shipping process, it can…
The importance of freight visibility in the transportation and logistics industry
Visibility in the transportation and logistics industry translates to the availability of data regarding the freight for every stakeholder in the shipping process. Freight visibility is currently a top-priority investment area for the freight forwarding industry. It has become all the more critical for this sector since the pandemic as customers are now used to…
An email marketing strategy guide for logistics companies to get new customers
A well-implemented email marketing strategy can be a very useful way for logistics companies to generate leads and convert prospective clients into returning ones. Email marketing not only provides the greatest advantage of being able to reach a large group of people but also allows the possibility of customizing the email content according to the…
Tips for logistics companies to foster client engagement
One of the most important factors that can help small and mid-sized logistics companies to grow their business is to come up with a robust client engagement strategy. The primary objective of this strategy is to attract new customers while retaining the existing customers at the same time. Independent freight forwarders who are planning to…
How route planning software can help the road freight industry
Route planning is crucial for the road freight industry as it ensures timely and cost-effective deliveries. Nevertheless, efficient planning of routes isn’t an easy task and there are many logistics companies that fail to fulfill orders on time despite doing everything timely in their warehouse. Small and mid-sized logistics companies in particular need to make…
The top transport management systems for independent freight forwarders
A TMS or transport management system is an online platform that enables logistics companies to streamline their shipping process in several ways. Simply put, a TMS allows freight forwarders to commence the digital transformation by automating their vital operations and get key insights that help to save time and lower expenditure on future shipments. Starting…
How technology can help improve customer service for independent freight forwarders
The market reputation of independent freight forwarders is entirely dependent on the way they serve their customers. Just like any other sector, the freight forwarding industry is striving to create a long-term mutually beneficial relationship with its customers. Apart from strengthening the brand image, a sound relationship with customers also helps to deal with the…
How China’s Belt and Road Initiative is reshaping the global transportation and logistics industry
The Chinese President Xi Jinping launched the Belt and Road Initiative (BRI) back in 2013. The BRI is an infrastructural project of enormous proportion whose objective is to connect China to several economies across Europe, Asia, Africa, and beyond. The BRI entails two parts. The Belt- aims to recreate the ancient Silk Road land route…