Globalia Blog

A well-implemented email marketing strategy can be a very useful way for logistics companies to generate leads and convert prospective clients into returning ones. Email marketing not only provides the greatest advantage of being able to reach a large group of people but also allows the possibility of customizing the email content according to the…

The decreasing water level in the rivers across Europe, because of the ongoing drought triggered by climate change is having far-reaching consequences on the shipping industry. The diminishing water level all over Europe especially in Germany is threatening the riverine transport system. It is also impacting the supply chain of a variety of industries across…

Route planning is crucial for the road freight industry as it ensures timely and cost-effective deliveries. Nevertheless, efficient planning of routes isn’t an easy task and there are many logistics companies that fail to fulfill orders on time despite doing everything timely in their warehouse. Small and mid-sized logistics companies in particular need to make…

Garnering an award or certificate is a powerful tool that will add to the credentials of your company. It acts like an endorsement from an esteemed third party which gives your company the much-needed publicity and marketing opportunity. Apart from these obvious benefits, receiving an award also boosts the morale of your team, and even…

Looking after the customer is becoming more and more important in logistics for obtaining better results than your competition and boosting your sales. And all of this starts with the perception your customers have about your business. It is unavoidable to project an image on your clients and potential clients. This image may be either…

Almost all independent freight forwarders regardless of their size or experience tend to make mistakes every once in a while. All of you are well acquainted with the feeling of anxiety which comes during the seemingly long period when you wait for your shipment to reach the consignee at your selected destination. While handling a…