Christmas is not just a season of celebration; it’s a logistical marathon. As e-commerce booms and consumer demands skyrocket, the supply chain industry faces one of its most hectic times of the year. Delays or inefficiencies can lead to customer dissatisfaction, missed opportunities, and reputational damage. In the fast-paced world of e-commerce, one key performance…
Globalia Blog
Tag: Independent Freight Forwarder
Top Marketing Tips for Independent Freight Forwarders in 2024
In the competitive world of freight forwarding, small companies often struggle to stand out among industry giants. However, with the right marketing strategies, even independent freight forwarders can carve out a niche and thrive. Here are some essential marketing tips tailored for small freight forwarding companies to boost visibility, attract clients, and grow their business….
An email marketing strategy guide for logistics companies to get new customers
A well-implemented email marketing strategy can be a very useful way for logistics companies to generate leads and convert prospective clients into returning ones. Email marketing not only provides the greatest advantage of being able to reach a large group of people but also allows the possibility of customizing the email content according to the…
How the drought in Europe is disrupting the shipping industry in Germany
The decreasing water level in the rivers across Europe, because of the ongoing drought triggered by climate change is having far-reaching consequences on the shipping industry. The diminishing water level all over Europe especially in Germany is threatening the riverine transport system. It is also impacting the supply chain of a variety of industries across…
How route planning software can help the road freight industry
Route planning is crucial for the road freight industry as it ensures timely and cost-effective deliveries. Nevertheless, efficient planning of routes isn’t an easy task and there are many logistics companies that fail to fulfill orders on time despite doing everything timely in their warehouse. Small and mid-sized logistics companies in particular need to make…
The most coveted awards in the transportation and logistics industry
Garnering an award or certificate is a powerful tool that will add to the credentials of your company. It acts like an endorsement from an esteemed third party which gives your company the much-needed publicity and marketing opportunity. Apart from these obvious benefits, receiving an award also boosts the morale of your team, and even…
Satisfaction Survey: Why you need it and how to go about it
Looking after the customer is becoming more and more important in logistics for obtaining better results than your competition and boosting your sales. And all of this starts with the perception your customers have about your business. It is unavoidable to project an image on your clients and potential clients. This image may be either…
5 most common mistakes freight forwarders need to avoid
Almost all independent freight forwarders regardless of their size or experience tend to make mistakes every once in a while. All of you are well acquainted with the feeling of anxiety which comes during the seemingly long period when you wait for your shipment to reach the consignee at your selected destination. While handling a…