Globalia New York gives an account of their experience using the member exclusive online quoting platform, FreightViewer

“It has made our day-to-day work very easy, and has enabled us to offer online services which is important in a time when many platforms  are allowing users to enter their pages, see rates, itineraries, and the status of the cargo”

This week, we present an exclusive interview with Samuel Martinez, the Sales Manager of KBL Container Line, Globalia member in New York.  In this special interview, our focus is on FreightViewer, Globalia’s member-exclusive online freight quoting platform. Mr. Martinez sheds light on the utilities of the software and how it is instrumental in accelerating their team’s everyday work processes. Don’t miss this insightful interview, offering a deep dive into the functionalities and advantages of FreightViewer. Stay tuned for an enriching discussion on the transformative impact of this innovative tool in the logistics industry.

Q. What encouraged you to start using FreightViewer?

A. When I first started using FreightViewer I was particularly interested in simplifying the rate search process for both direct customers and agents. I also compared it with other digital platforms, including those of various shipping lines, and found FreightViewer to be particularly useful. The platform not only met but exceeded expectations, providing a valuable tool for efficient rate searches within the logistics industry.

Q. How were the beginnings of using the platform?

A. Initially, I had many questions for the FreightViewer Department regarding the platform and they provided responses that I could understand. It’s a process that takes time and adaptation. Although in the beginning it was challenging to embrace the new procedures in the daily tasks, now it has become an indispensable aspect of our work processes. I believe motivation and spreading the word are crucial for each agent to be encouraged to offer their rates online.

Q. How is FreightViewer helping you in your day-to-day functions?

A. FreightViewer processes all the quoting operations within one single channel. This in turn enormously augments the operational efficiency of our company and has helped us take a step further toward becoming a digital freight forwarder. FreightViewer has offered us instant quoting ability, ensuring accuracy of quotation, and streamlining the steps involved in logistical operations. I am currently modifying rates and asking agents to consult the platform for quotations. As per our experience, users have successfully generated quotes, search and compare prices.

It’s essential for all Globalia agents to upload their freight rates as it is the first step making the best use of this TMS. This first and crucial step will go a long way in simplifying the quote generation process ensuring accuracy and response time. 

Q. How does FreightViewer influence your customer service?

A. The customer service of our company has become straightforward for me after grasping key aspects, such as classifying customers based on company type—whether they are direct shippers, internal forwarders in the USA, internal NVOCC, or external agents. This categorization facilitates the establishment of a profit margin for services. Moreover, once the customer adapts to this approach, it is easy to make sales decisions. However, it’s essential for all Globalia agents to upload their freight rates as it is the first step making the best use of this TMS. This first and crucial step will go a long way in simplifying the quote generation process ensuring accuracy and response time.

Q. Why do you think logistics companies should adapt to the process of digitization? How does Globalia’s online freight quoting platform help you to approach the digitalization process?

A. We have reached a time when the freight forwarding industry has become dependent on digital technologies like never before. Logistics service providers around the world are already leveraging digital transformation to streamline their processes, integrate new initiatives, satisfy customer expectations, save time and money, and adapt to the changes in market demands and business scenarios. Additionally, the multinationals are experimenting with industry-defining technologies and expanding to new markets. In this scenario, it has become imperative for small and independent freight forwarders like to implement an effective digital strategy.

It has made our day-to-day work very easy especially in a time when other companies are adapting the same systems where they allow you to enter their pages, see rates, itineraries, see the status of the cargo. Simply put, FreightViewer has made it easier for those who work this part of the process. The utility lies in the variety of options provided by different shipping companies, allowing you to choose costs and transit times based on the specific needs of your clients.

Globalia members requiring quotations from/to New York are invited to check KBL Container Line’ rates online through the Members Area.

Interview with Stephen McDermott, Director of Education and Marketing of CIFFA

“One major factor that sets CIFFA’s freight forwarding courses apart is that our programs focus on the essential competencies required of a freight forwarder, that is why they have attracted  more than 15,000 industry professionals.”

CIFFA- freight forwarding courses
Stephen McDermott

This week, we had the privilege of interviewing Stephen McDermott, the Director of Education and Marketing of the Canadian International Freight Forwarders Association (CIFFA).

CIFFA has been collaborating with Globalia Logistics Network since last year, offering exclusive and competitive prices for their esteemed forwarding courses. CIFFA’s freight forwarding courses are designed by professionals with experience in a variety of logistics topics, who have been providing students with the highest level of professional education over the years. Courses are intended for people working in the transportation and logistics sector who would like to further their careers. Moreover, these courses are also perfect for newcomers in this sector who want to start their journey in this industry on a strong footing.

Globalia Logistics Network has just opened registration for the highly sought-after International Transportation and Trade course. Members can already enrol for the course that will start on 2nd October 2023. During our conversation, Mr McDermott provided us with a comprehensive overview of CIFFA’s freight forwarding courses, highlighting their importance and the exceptional reputation they have earned within the industry. He also shared insights into course content, collaboration with Globalia, and much more.

Q. How did your idea of launching logistics courses come about?

A. CIFFA’s logistics courses were initially formulated to adequately train our 300+ member logistics companies in Canada. Furthermore, the courses serve as initial training for new employees and are also advantageous for individuals seeking to advance their careers. More importantly, our courses are presently taught in 16 post-secondary colleges within international business and supply chain programs. Our freight forwarding courses focus on the essential competencies required of a freight forwarder, giving us a competitive advantage over standard logistics courses.

Q. When did CIFFA start offering freight forwarding courses?

A. CIFFA was founded in September 1948 in Montreal, Canada, by a small group of logistics specialists who recognized the need for an industry association that could cater to the professional requirements of its members. We have been offering freight forwarding courses for more than four decades.

Q. What are the benefits of your courses for freight forwarders?

A. For anyone looking forward to a promising career in the supply chain industry, enrolling in CIFFA’s freight forwarding courses can be of immense help. Our courses can give employees in this sector a great advantage in the job market. Moreover, with the increasingly important role of this industry in the present-day economy, our logistics courses are also helping individuals to find employment in this sector. The correct training in all the essential aspects of the freight and logistics sector can help to develop the skills that are needed to meet the requirements of the customers and optimize the supply chain operations.

Nowadays, best forwarding companies are implementing dedicated employee training programmes to increase productivity and attain a high level of employee retention. Both these factors are absolutely crucial for the sustained growth of small and mid-sized logistics companies. Our logistics training courses keep learners updated with the requirements of logistics 4.0 and help secure their positions in the industry.

Q. How many students have you had to date?

A. Since 2013, our courses have attracted an impressive membership base, with over 15,000 industry professionals taking advantage the comprehensive knowledge and expertise provided. Globalia’s Online Academy offers two of CIFFA’s freight forwarding courses: International Transportation and Trade and Essentials of Freight Forwarding.

Q. How did CIFFA build such a high reputation?

A. CIFFA is approaching its 75th anniversary in 2023. Since our establishment, we have forged deep connections and partnerships within the industry. Our education programs play a crucial role in imparting essential skills and competencies to our members’ employees. We constantly leverage our experience and actively seek feedback from students and the industry to ensure the creation of top-notch education programs. As a result, our courses consistently garner remarkable approval rates from students, reflecting their high quality and effectiveness.

Q. Who are the ideal candidates for these courses?

A. Our courses are meant for learners looking to start a career in the transportation and logistics sector, new employees at logistics organizations, and individuals seeking to advance their careers in various ways. The main advantage of our courses is their suitability for newcomers in the industry. The comprehensive courses provide them with the essential skills and knowledge required to perform competently in this sector. Moreover, experienced forwarders who wish to stay updated with industry trends can also benefit greatly from these courses.

Q: What is your opinion regarding the collaboration with Globalia?

A: The partnership with Globalia Logistics Network has been outstanding, as they have shown a strong dedication to offering education to their global members. Since our collaboration began last year, where we introduced the International Transportation and Trade Course and Essentials of Freight Forwarding Course, we have been extremely pleased with this highly beneficial partnership.

“For anyone looking forward to a promising career in the supply chain industry, enrolling in CIFFA’s freight forwarding courses can be of immense help…Our logistics training courses keep learners updated with the requirements of logistics 4.0 and help secure their positions in the industry.

Q. What sets your logistics courses apart from other course providers?

A. One major factor that sets us apart is that our programs focus on the essential competencies required of a freight forwarder. Other course providers do not delve into that level of detail. In addition, all other courses are designed with the logistics manager in mind but is also applicable to all employees within any logistics company of any size.

In essence, CIFFA’s logistics training programmes offer comprehensive preparation for people aspiring to excel as international freight forwarders. The students gain the necessary skills to effectively plan and execute shipments, understand routes, rates, and carrier options, generate accurate quotes, arrange shipments, and manage transportation documentation. Furthermore, our courses can be taken remotely, allowing students to take the course at their own pace. Online logistics courses are more accessible and can be completed at a relaxed pace, thanks to the enhanced accessibility of virtual classrooms.

Q. Who formulates the logistics courses?

A. A team of experts on the topics covered in the courses who work and teach within the profession write the course content. It needs to be added in this context that their expertise is regularly sought to ensure that the courses remain up-to-date and relevant.

 

Interview with Latifa Boulmal

 

“The trickiest aspect of my job is to provide quick solutions to issues and inquiries from hundreds of agents from so many different countries. I believe that on-time response, empathy towards the complaining agent, and a degree of familiarity with the agent’s history are a few ways to efficiently handle the agent’s issues.”

Latifa is a part of Globalia’s Agent Coordination Team whose main responsibilities are to assist members with any issue they may have and ensure that agents get the promptest solutions.Latifa has previously worked with multinationals as a project coordinator and interpreter. Also, she has worked for 12 years as a sales manager in an export/import company where she gained experience in maritime transport and the export/import procedures. In this interview, she talks about her experience of working at Globalia, the benefits of Globalia’s referral programme, the importance of attending the Annual Meetings and more. Additionally, she also provides useful tips to safeguard the members from online fraud.

 
Globalia's Agent Coordinator Assistant
Latifa Boulmal- Globalia’s Agent Coordinator Assistant

Q. Tell us about your experience of working with the Globalia team?

A.  My experience with Globalia has been really satisfying so far. We have a small close-knit team and working with them is a productive and pleasant experience. Globalia’s Agent Coordination Team works together to provide quick solutions to our member’s problems. Additionally, Globalia has taught me a great deal about client communication, customer-care, and ensuring better coordination among the network and its members. I try my best to help the members in the best way possible, regardless of the issue.

Q. How do you think your previous work experience can contribute to the Globalia team?

A. As a sales manager I have many years of experience with customer handling and client management. Moreover, working as an interpreter has allowed me to be familiar with people from several cultural backgrounds. This is surely a factor that allows me to do my job better. Lastly, I have worked for more than a decade with an export/import company which has helped me to gain considerable knowledge of the intricacies of the freight forwarding sector.

Q. Which do you think are the best benefits of becoming a Globalia member?

A. To begin with, Globalia is one of the best logistics networks in the world, that not only allows members to find new partners and serve new territories but also offers resources and tools to help the members digitize their operations. Covering more than 196 cities across 129 countries, Globalia accepts only one agent per city, who is solely responsible for the traffic from/to that territory. Moreover, Globalia’s extremely rigorous selection process guarantees that all our members are trustworthy and financially solvent. Lastly, our highly professional team is always on hand to assist members in the best way possible both quickly and efficiently, whatever the issue.

Q. Which are the most important achievements of Globalia along these years?

A. In the last 5 years, Globalia already has achieved many significant milestones. It is the first freight forwarders network to launch a tool that is allowing the members to digitize their businesses. Our TMS FreightViewer is reducing members’ expenses, saving their time, eliminating manual error, augmenting visibility and security, and minimizing the steps involved in shipping operations.

Secondly, every year Globalia organizes an Annual Meeting that offers an ideal networking platform for the agents. Even in the last two years when physically meeting wasn’t possible because of the pandemic, we arranged for cloud conferences. Globalia’s 4th Annual Meeting is all set to happen from 15th to 17th March in Phuket, Thailand.

Lastly, Globalia has partnered with the top supply chain course provided CIFFA and open an online academy. The logistics courses are allowing the members to augment the expertise and industry knowledge of their employees. Above all, the courses are helping the newcomers in the logistics industry to get an in-depth understanding of all the important supply chain processes.

Q. How can Globalia’s referral programme be beneficial for the agents?

A. We always encourage our members to refer their reliable industry peers to our network. When this referred agent eventually becomes a part of the network, the referring agents can greatly benefit by obtaining a discount on their membership. Firstly, he gets a 25% discount on their next year’s annual fee. Additionally, when members refer more than one agent, they stand to get a maximum of four discounts (of 25% each) which makes them eligible to pay zero membership fees for the next year.

 

“Forging a collaborative and profitable relationship with the partners is one of the keys in our sector and the Annual Meetings are crucial in this regard. Most agents who have attended the Meetings have increased their business volume and created a long-term business relationships with their partners. I strongly recommend all our members make it to Globalia’s 4th Annual Meeting.   

Q. Which are the new achievements you foresee in the coming days?

A. Very soon we will launch an app that will allow increased communication among the network members This innovative mobile platform will allow the Globalia agents to maintain and foster a close-knit community that can connect with each other any time of the day right from their mobile devices. Additionally, with 196 members and still going strong, we are also hoping to reach 200 members very soon.

Q. Which is the most challenging aspect of your work? How do you deal with it?

A. The trickiest aspect of my job consists of providing quick solutions to issues and inquiries from hundreds of agents from so many different countries. I firmly believe that on-time response, empathy towards the complaining agent, and a degree of familiarity with the agent’s history are a few ways to efficiently handle the agent’s issues.

Q. Do you get complaints from members regarding scam emails? How are you coping with this problem?

A. Yes, scam emails are a persistent threat in the age of digital communications. Members have notified us about receiving payment-related emails from another member in which they were asked to make the payment to the new bank details provided. It goes without saying that, such emails are sent by scammers and not by any member of our network. This is why we always urge our members to verify the bank details of their partner to whom they are supposed to make a payment by talking to them directly over the phone.

Q. Why do you think attending the Annual Meeting is important for the agents?

A. Forging a collaborative and profitable relationship with the partners is one of the keys in our sector and the Annual Meetings are absolutely crucial in this regard. Most of the agents who have attended the Meetings say that they have increased their business volume and created a long-term business relationships with their partners. I strongly recommend all our members to make it to Globalia’s 4th Annual Meeting that will take place from 15th to 17th March 2023 in Phuket, Thailand.

 

 

Interview with Rania Skouta, the Operation Manager of Globalia Piraeus

“In the last few years, the global supply chain sector has been busy implementing digitized services to better serve its customers. Digitization in logistics helps to speed up the response time, manage freights bookings on spot, and make the documents accessible any time you need.”

This week we interviewed Mrs. Rania Skouta, the Operation Manager of Globalia Piraeus. In this interview, Mrs. Skouta talks about the beginnings of her company, its expansion, the industry challenges, and the road to the future.

Q. When and how did you get into the freight forwarding industry?

A. I joined the freight forwarding department with specializations in operation. To begin with, I was in search of the right field for me, and in fact, I was a little apprehensive if I could fit into this sector. However, I instantly fell in love with this line of work and started to successfully execute many operational tasks in the freight forwarding sector.

Feroniki SA- independent freight forwarder
Rania Skouta from Globalia Piraeus

Q. Can you tell us a little about the history of Feroniki?

A. Our company was founded back in 1985 by Mr. Papagianopoulos. Back then, Feroniki used to operate solely as a customs broker. In 1993, Mr. Papagianopoulos decided to expand in the transportation and logistics industry. In the same year, he created the freight forwarding department under the same company. Since then, we never looked back. Over the years, we have achieved several milestones, forged strategic alliances, made significant investments, expanded our workforce, acquired important certifications, and presently we count on a network of trustworthy international logistics partners. At the moment, we are living up to our expectations by considerably expanding the scope of our business as well as our profits.

Q. What distinguishes Feroniki from other freight forwarders in your city?

A. First and foremost, it is our excellent team that distinguishes us from other forwarders in Piraeus. My teammates are experts in their fields who know exactly what it takes to keep up to the expectations of our customers. Our intimate knowledge of the sector, our connections with carriers and international agents, along with the flexibility we offer, prompt our customers to come back to us for all their logistic needs. Clients all around the world are looking for one thing- an easier solution for their transport. This is precisely what we offer.

We own three offices in the city. One office is entirely dedicated to customs clearance, one for our freight forwarding department, and last but not least our head office. Moreover, since we offer comprehensive logistic services including shipping, clearance, and transportation, there is no need for our customers to contact other agents. Lastly, we offer quality services at a very affordable rate. This is yet another factor behind our success.

Q. What are the challenges facing the freight forwarding industry at the moment? How is Feroniki dealing with the challenges?

A. The pandemic was surely the most pressing challenge this industry had to face in recent years. Moreover, the increasing competition, the challenge posed by the multinationals, and the move toward automation are also significant hurdles for independent freight forwarders. In these difficult times, we are constantly working hard to improve our services and meet the requirements of our customers. The right attitude & willingness to find the solution for the shipment are the two keys to bypassing the challenges.

Over the years we have achieved several milestones, forged strategic alliances, made significant investments, expanded our workforce, acquired important certifications, and presently we count on a network of trustworthy international logistics partners.                                                                                                                     

Q. How do you think technology is changing the freight forwarding industry?

A. In the last few years, the global supply chain sector has been busy implementing digitized services to better serve its customers. I am a big enthusiast of online freight forwarding services. It enormously simplifies the task, reduces the chances of errors, keeps the customers satisfied, and helps us save a lot of time. Additionally, digitization in logistics helps to speed up the response time, manage freight bookings on spot, and make the documents accessible any time you need. Moreover, it allows agents all over the world as well as customers to access these documents. Feroniki has acquired the top of the line digital systems and advanced technological equipment to ensure client convenience, cargo safety, and the utmost protection of the customers’ personal data.

Q. From your own experience, which are the keys to success in the freight forwarding industry?

A. The route to success is to be resilient in the face of challenges. My motto is to keep on learning and improving and to not give up under any circumstances. My message to independent freight forwarders is to be fearless, persistent, and open to new things.

Globalia members with shipments to/from Piraeus, Greece, are invited to get in touch with their professional team.

Interview with Dustin Brown, Membership Development Coordinator of Globalia

“We are a united team that helps each other out, communicates frequently, and comes together to solve the problems of our clients.”

This week we are publishing an interview with Dustin Brown, who is the Membership Development Coordinator of Globalia Logistics Network. Dustin’s primary job consists of researching and enlisting the most competent companies for membership in Globalia. His job also entails meticulous research of the background of the members before deciding if they qualify for membership. Prior to becoming a part of Globalia, he worked for 4 years teaching English as a second language. He also spent many years working at the administrative department of a top US university. Through all this, he has developed a talent for international relations and communications.

Interview with Dustin Brown from Globalia Logistics Network
Dustin Brown- Membership Development Coordinator of Globalia

Q. Tell us a bit about your experience at Globalia?

A. It’s been a few years now that I have been a part of the Globalia team and my experience here has been very satisfying. We have a small close-knit team who works together to help our members and solve any issues they might be facing. Moreover, working at Globalia has taught me a lot about client research, client communication and the job of enlisting new members to extend the coverage of our network.

Q. Tell us about your job. Do you find your everyday tasks interesting?

A. My everyday work is not only interesting, it can also become very demanding at times. My most important task consists of conducting in-depth research about the companies of the membership applicants to determine their trustworthiness. As you know, only the most competent, reliable and financially solvent independent freight forwarders make it to our network. Our strict membership criteria allow us to provide a safe work environment for all our members.

My task also entails connecting with potential members and informing them about how as one of the best freight forwarding networks Globalia can help them with increasing their business volume. I try to ensure that our network keeps expanding to cover all the major cities/ports around the world. Lastly, as the Membership Development Coordinator, I am the first person our members contact before becoming a part of the network.

Q. Which is the most challenging aspect of your work?

A. Conducting the thorough selection process to determine the financial solvency, competence, creditworthiness, business volume, market reputation and competitiveness of the members proves to be a highly demanding task that requires lots of time and effort. The territorial exclusivity that Globalia offers makes it even more important to conduct the selection process meticulously. Additionally, communicating with agents from so many different cultural and linguistic backgrounds is both exciting and challenging at the same time.

Q. What is the most important objective of your team with regard to sales?

A. The most important task of our sales team is to expand the coverage of Globalia Logistics Network. Our motto is to increase our outreach to cover all the important cities/ports in the world. To this end, our PR and Marketing team organizes many promotional campaigns. Moreover, as the Membership Development Coordinator, I reach out to the leading forwarders who have to meet all the requirements to become a part of our network.

I believe in putting myself in my customers’ shoes and easing any pain points they might have. The satisfaction of our agents is our ultimate objective and to this end, I will keep putting in my best effort.

Q. In your opinion, which is one of the less known benefit for Globalia members in terms of sales?

A. One of the less known benefit for members in sales terms is undoubtedly the referral program. The members need to suggest to us the names of trustworthy freight forwarders in cities that are vacant at the moment. If this referred agent makes it into our network, the member will obtain a 25% discount on their membership. They can avail of a maximum of 4 discounts of 25% every year by referring their industry peers. This implies the chance of paying zero membership fee in the next year! Moreover, agents who go for membership in more than one territory are required to pay just 50% of the membership fee for every additional branch.

Q. Globalia turned 5 last year. Is there any new benefit that you are offering this year?

A. That is a good question. In the last 5 years, we have developed a wide-coverage network with reliable freight forwarders, However, we are always looking for new ways to give our members the best benefits and service. That is why, this year we have launched new logistics courses exclusively for our members, in cooperation with CIFFA and Container XChange. The objective of this online e-learning platform is to allow members to upgrade their skills and knowledge base by training their employees.

Q. What do you like most about working at Globalia?

A. The best part about working here is surely the warm, friendly and positive work environment. My seniors allow me to exercise my creativity and allow me to try out new approaches to each aspect of my work. Additionally, my colleagues as well as my seniors are very considerate and encouraging. Even during a large part of the last two years when we were working from home, our team was constantly in touch and we coordinated all our tasks online. Despite finding my work challenging, I thoroughly enjoy it since I love to resolve issues and experiment with new strategies to improve our services. The positive and energetic office ambience further fosters my productivity. Lastly, over the past years, my work relationship with my colleagues has transformed into friendship. We are a united team that helps each other out, communicates frequently, and comes together to solve the problems of our clients.

Q. What are the work ethics that inspire you?

A. Honesty, ingeniousness and the expertise to solve tricky situations and come to the right decisions are a few of the qualities I have picked up during my career. I firmly believe that transparent communication, resourcefulness, and operational integrity can help us reach out to more forwarders and enable our agents to place them successfully in the industry. I believe in putting myself in my customers’ shoes and easing any pain points they might have. The satisfaction of our agents is our ultimate objective and to this end, I will keep putting in my best effort.

Interview with Paul Petrovski, the Managing Director of Globalia’s founder member in Sydney

“The most rewarding aspect of becoming a Globalia member has been the great partnerships and friendships we have made which has helped us grow our business.”

On the occassion of Globalia’s 5th Anniversary, we did an interview with Mr. Paul Petrovski, the Managing Director of PCFS Logistics, Globalia member in Sydney, Australia. As one of Globalia’s founder members, who has been with us for more than 5 years, Mr. Petrovski is in the perfect position to talk about the strong points of the network and how it promotes the all round growth of the member companies. In this interview, Mr. Petrovsky, tells us about his experience at Globalia, how his company has consolidated its operations in the last 5 years, the advantages of Globalia’s Annual Meetings and much more.

Q. In general, how has been your experience in Globalia network during all these years?

A. Our experience with Globalia has been a good one. We have developed a number of strong business relationships over these years and have found that most of the members are very nice and pleasant to deal with.

PCFS Logistics- independent freight forwarder
Paul Petrovski, Managing Director of PCFS Logistics

Q. How has Globalia helped your company grow in the last 5 years?

A. Globalia has helped PCFS connect with a number of agents that we probably would never have come across if not for the network. Most importantly, we have developed strong business relationships with our partners through the conferences over the years.

Q. Would you suggest your peers in the industry to join our network? If so, could you explain why?

A. I would recommend Globalia to any agent out there looking for a great team. Globalia members always make sure to go out of their way to help you. Moreover, Globalia’s strict selection criteria ensure that only quality agents get to join the network.
Q. Has the Globalia team been able to help you with all the issues you faced within the network?

A. To be honest we have not encountered any issues with any of the agents in the Globalia network over the 5 years we have been members.

Q. Tell us a little bit about your experiences at Globalia’s Annual Meetings?

A. We have enjoyed the Annual Meetings and the locations and the ambience were fantastic. Besides meeting the owners, or people in top level managerial positions of our partners’ companies, we also forged many new friendships that last still today.

Q. Do you think attending the meeting has helped you in expanding your business?

A. Yes the meeting has definitely helped us get new projects. There is nothing better than the face-to-face meetings. Obviously, the last two years were different due to COVID when we had to shift to a virtual platform. However, everything went good taking into account the situation. I look forward to meeting my partners face to face very soon. I look forward to meeting my partners face to face very soon.

Globalia has helped PCFS connect with a number of agents that we probably would never have come across if not for the network. Most importantly, we have developed  strong business relationships with our partners through the conferences over the years.

Q. Are you happy with the online tools we make available at your disposal?

A. Yes, the website is very user-friendly and provides a lot of info both about the members and about the industry in general.

Q. Have you attended the demo of FreightViewer? If so, what is your opinion about the potential of this software?

A. I had an opportunity to sit in a demo during the last face-to-face meeting in Abu Dhabi. The presentation was very informative, and I think this useful software has revolutionized the traditional way of doing business.

Q. What do you think is the most rewarding aspect of becoming a Globalia member?

A. The most rewarding aspect of becoming a Globalia member has been the great partnerships and friendships we have made. This has greatly helped us to grow our business.

 

Interview with Globalia Tangier

“The main challenges faced by freight forwarders are fluctuation in prices, shipping delays and container shortage. We are offering a service to collect containers to try to cope with this crisis.”

 

Today we are publishing an interview with Mr. El Mootamid Abbad Andaloussi, President and General Manager of FUTUR TRANS ATLANTIC FTA, Globalia member in Tangiers, Morocco. In this interview, he talks about the distinguishing features of their company, their several accreditation, and the range of services they are offering. Additionally, Mr. Andaloussi also talks about the ongoing problems faced by forwarders and about the need for digitization in the freight forwarding sector. 

Globalia Tangier-independent freight forwarder
El Mootamid Abbad President of Futur Trans Atlantic

Q. Can you tell us a little bit about the history of FUTUR TRANS ATLANTIC ?

A. FTA was created in 1999, by Mr. El Mootamid Abbad Andaloussi, one of the major businessmen in Tangier, Morocco. Since then, FTA has obtained numerous certifications and categorizations that testify to the excellence and performance of the company at national and international levels. Some of the certificates we have obtained over the years are ISO 9001 V2015 Bureau Veritas / UKAS / Cofrac, ISO 28000 Bureau Veritas, ONSSA (Office National de Sécurité Sanitaire des Produits Alimentaires), AEO SS, and the Moroccan Green Logistics certificate. Additionally, we are in the process of obtaining the ISO 39001 certification.

Q. What distinguishes FUTUR TRANS ATLANTIC from other freight forwarders in your city?

A.  What distinguishes FTA from other freight forwarders in our city is that we are the only Moroccan company preparing for the ISO 39001 Road Safety Management Systems certification. Moreover, the fact that we are categorized as an AEO approved Authorized Economic Operator for “Safety and Security” surely adds to the credibility of our company. This certification is not given to all freight forwarders in Morocco.  Thanks to our good working relationship with the customs authorities, this categorization has opened the door to several advantages such as customs simplifications, priority treatment, less document based controls etc.

Furthermore, FTA has a Warehouse of 18950 m², a dry port of 13,000 m², a parking space of 75,000 m², and a modern fleet that meets European standards. Over the years we have established ourselves as a specialist in LTL and FTL shipping specializing in the transportation of industrial items, textile, aeronautical goods, automotives, perishable commodities etc. Moreover our bonded platforms and customs clearance area also adds to the efficacy of our operations.

Q. What services do you offer? Which is the most difficult service offered by you?

A. FTA offers  international multimodal transport by road sea and air. In addition, we offer services like groupage and complete transport of industrial products, textile, aeronautical goods, automotive, perishable commodities etc. In order to keep up with the digitization effort in this sector we are providing track and trace services for our customers’ shipments. The most difficult service that FTA offers is Express Service.

Digitization has completely changed the freight forwarding industry. Like all major players in this sector we are also digitizing several of our manual work process. Moreover, our track and trace services has taken us one step further in this regard. 

Q. What are the main challenges facing freight forwarders in your country at the moment?

A. The main challenges faced by freight forwarders are fluctuation in prices and shipping delays. Additionally, we are also contending with the container shortage. We are managing the container shortage on a day-to-day basis. Moreover, we offer a service to collect containers from the Spanish coast by road. This is allowing us to somewhat cope with the container crisis.

Q. How do you think technology has changed the freight forwarding industry with the pandemic?

A. Digitization has completely transformed the freight forwarding industry. Like all major players in this sector we are also digitizing several of our manual work process. Moreover, our track and trace services have taken us one step further in this regard.  Today our clients can book the dock before the vessel’s arrival to avoid any kind of delay and be more organized, thanks to the services of PORTNET Single Window for foreign trade procedures in Morocco.

Q. What is the most important shipment your team has handled?

A. The most important shipment that our team handled was an OOG shipment all the way to Sri Lanka. The challenges of this shipment were packaging, which was handled by our competent team.  Fumigation of this shipment was also a challenging task that was successfully accomplished.

Q. Where do you see FUTUR TRANS ATLANTIC in the future?

A. A. After more than 23 years of success and leadership in the field of logistics and road transport, we see FTA in the future as a reliable operator worldwide with increasing private investments. We are also planning to integrate the stock Exchange of Casablanca. We really look forward to fruitful collaborations with our network partners that will lead our company to the best position.

Interview with Maria Serrano the PR and Event Coordinator of Globalia Logistics Network

“I have to organize the events meticulously so that all our members are happy and get to connect in the best environment. When it comes to our members’ experience during the meeting we can’t make any mistakes!”

This week you will be reading an interview with Maria Serrano, who is in charge of PR and Event Coordination of Globalia Logistics Network. Maria plays a major role in the planning and organization of Globalia’s Annual Meetings. Additionally, she is also responsible for the network’s communication as well as the coordination and development of Globalia’s online publicizing strategy for members. Before joining Globalia, Maria worked with different international companies managing projects in trade shows worldwide, developing marketing campaigns and organizing events.

Globalia interview with Maria Serrano
Maria Serrano, Globalia PR and Events Coordinator

Q. Let’s begin with your experience at Globalia Logistics Network

A. I joined the Globalia team from the very first day of the network and in all these years I never had a cause to complain. I really appreciate working with my colleagues and as a team we get along really well. Since joining Globalia, my task has been to figure out several promotional strategies for our members. My prior experience in journalism has sharpened my writing/communication skills and research ability all of which are important in my line of work. Working with Globalia has taught me many new things and the perfect work ambience here allows me to do my job with utmost care and precision.

Q. What does your job consist of? Do you find your everyday tasks exciting?

A. The most important aspects of my job include organizational work for Globalia’s Annual Meetings, writing articles for our members and press releases announcing significant network news to the wider logistics world. Members write to me on a daily basis sending me the details of their latest achievement. It is my job to edit and publish a promotional news article about our member’s accomplishments and undertake several marketing initiatives.

Q. What is the most challenging aspect of your job?

Choosing the best hotel, restaurant, band, photographers, and making other necessary arrangements for the meeting is perhaps my most challenging task. I have to do this task scrupulously so that all our members are happy and get to connect in the best possible environment. Also, organizing the whole event is a complicated job since there are many details to take into account. Furthermore, as we are far away this task involves a whole lot of phone calls, emails and videochats. When it comes to our members’ experience during the meeting we can’t make any mistakes!

Q. What is the most important objective of the Marketing and PR team?

A. The primary objective of our PR and Marketing team is to promote our members’ companies in every possible way. Moreover, it is also our task to arrange for a seamless Annual Meeting experience and make sure that the members are making the most of it.

Q. What do you like most about your work?

A. The commendable office environment allows me to be creative and innovative about every aspect of my job. As an American writer and PR specialist Ronn Torossian puts it, “PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape.” It goes without saying that in spite of all its challenges my work is highly engaging and I thoroughly enjoy brain wracking to find the best solutions for our members.

Q. In what way the members benefit from attending Globalia’s Annual Meeting?

A. The meetings help to foster a collaborative spirit by bringing together all the members. Moreover, the formal meetings and the informal chitchats, day tours and parties help to strengthen the bonding among the network members. Because of the Coronavirus we have shifted the meeting online and our upcoming meeting is all set to take place in October. We are very excited about it, since the First edition really met our expectations. We received loads of good comments about the organization and good connections made by Globalia members, which is by far our best reward.

Honesty, expertise, independence, loyalty, and fairness are some of the values that drive me… I believe that the success of our team lies with the success of our members.

Q. What are Globalia’s plans for the virtual meetings? Do you think they can substitute the face-to-face meetings?

A. I think nothing can substitute the efficacy of an in-person meeting. However, in 2021 a face-to-face conference is absolutely impossible because of the travel restrictions and associated health risks. After the success of our 2020 online meeting, we have decided to move our meeting to virtual format one more time until we meet again in the coming year. The online meeting will provide our members with a networking platform in the absence of in-person meeting. Moreover, it will allow them to forge lasting relationships with their partners. The result will be many new collaborative projects and increased business volume within the network.

Q. How does Globalia help to publicize the members’ activities?

A. We always encourage the members to send us the latest news from their end. This allows us to create a promotional news piece about our members achievement that we publish on our news section every Friday. The members are also interviewed from time to time so that they get a chance to give their option about the industry defining issues and get a chance to talk about their services, experiences and specialties. We also make sure to promote this news on our social media pages where we encourage all our followers to read that news. Additionally Globalia’s SEO optimization endeavours further increase the visibility of the news which translates to greater popularity of our members.

Q. What are the latest marketing endeavours of Globalia in 2021?

A. In 2021 we have implemented several different marketing actions. This includes the upgrading of our members area, addition of many new features to our website, the implementation of an SEO strategy. Additionally we have also created Globalia’s mobile app that will make it easier for members to connect with their partners. We are presently working on the implementation of many more useful marketing strategies. However, the details will be revealed at the right time!

Q. What are the values that motivate you?

Honesty, expertise, independence, loyalty, and fairness are some of the values that drive me. I try to incorporate these values in every aspect of my task and I make sure to abide by these work ethics. I believe that the success of our team lies with the success of our members.

Interview with Globalia Karachi

“The success of a freight forwarding company is based on its global connections with other forwarders around the globe. The more reliable partners they have, the more representational ability they can offer to the clients.”

 

This week we interviewed Mohammad Rafay, the Overseas Agents Coordinator of SFI Logistics, Globalia member in Karachi, Pakistan. Mr. Rafay who recently completed 4 years with GLB Karachi, tells us about his experience at SFI Logistics, the things he has learned, the problems of coping with the pandemic, and also provides insights into the future of the logistics industry.

GLB Karachi-independent freight forwarder
Interview with SFI Logistics

Q. First of all, congratulations for having completed 4 years in the industry. How do you feel about it?

A. Thank you very much. I am very excited today and very proud with the achievements I have completed throughout these years as well as everything I have learned along the way.

Q. That is very good, Mr. Rafay. And what have been your achievements in the SFI so far?

A. Since my joining I had worked hard and always gave my best to each task that was assigned to me. On February 18th 2018, I received my 1st award as Emerging Talent & Most Efficient employee of the month. I haven’t stopped since then & always had the appreciation of my superiors because of my work ethic. Now in my position as Overseas Agents Coordinator, I am working on developing business with international partners across the globe. I am willing to work even harder in the future. I can not believe how fast these years have passed but one thing is sure that in all these years I have learned a lot. I worked hard & always tried to give my best to the company.

Q. Let’s talk about your origins in the freight forwarding industry. When and how did you get into it?

A. I can say that sometimes you don’t choose a career, the road is always there waiting for you to start the journey, taking you towards the heights of success. On April 21st 2017, I started my career as a newbie in SFI Logistics. Gradually, I started learning about the logistics industry and moved up on the ladder of success.

Q. Can you tell us about the history of SFI Logistics?

A. SFI was founded and incorporated in 2005 in Sialkot, Pakistan. Since our inception, we have been at the forefront, providing personalized services to our customers and overseas agents worldwide. Our commitment to customer service is second-to-none, and the company has continuously evolved over the years to meet the ever-changing customer needs and flourishing business opportunities in the region. We have a well-established track record and our services have always met with great customers’ and foreign business partners’ satisfaction. We have also managed to retain a consistent growth. We offer great services at very competitive rates and have never been known to compromise on the quality of our service.

Q. Very nice. However, in all industries, there are challenges. Which are the main challenges you have faced?

A. Not coming from a freight forwarding background, for me there was a lot to learn. It will be better to define challenges as learning curves. I always had great mentors who were by my side and this made the challenges seem very easy.

Q. I agree, mentors are always necessary. And what did you learn in the last 4 years?

A. I learned what is freight forwarding, different types of services in the logistics industry like air freight ocean freight etc, how operational matters take place. Moreover, I learned about the handling of shipments from the port of loading to final place of destination & what important role freight forwarders plays in connecting the trade lanes of the world. Lastly, I learned how to develop a strong business with international freight forwarders & customers worldwide.

Q. So now you have come this far, what are the keys to success in the freight forwarding industry from your own experience?

A. In my opinion, the keys to success are:
Firstly, veracity in service offering: Being honest about what your company is offering to the customers is the most important thing. If you are conducting the operations exactly the way that was previously agreed, your customer will see you as a professional and reliable company. This will build customer loyalty towards your company.

Secondly, customer expectations and flexible operations: Different customers have different needs, such as costs & time restraints, cargo destinations, and cargo specifications. Therefore, it is important that a freight forwarder has the flexibility to deal with each situation individually, building the best solution to attend customer needs in a complete and effective way.

Thirdly, competitive pricing: When a customer is looking for a freight forwarder to deal with their cargo, price is one of the factors they will take into consideration while making the final decision. Therefore, offering competitive prices, along with quality services, is very important.

Finally, trustworthy connections across the globe: When it comes to foreign trade, it is quite impossible for a freight forwarder to have its own representation everywhere in the world. Therefore, success of a freight forwarding company is also based on its global connections with other forwarders around the globe.

Q. If you had to choose, what is the most significant shipment your team has handled?

A. We have handled oversize cargo (machinery) deliveries within Pakistan, bulk air export shipments containing general cargo (garments), air transfer of perishable cargo (meat and vegetables) to Gulf Countries, Afghan transit cargo and lots more. We have relevant departments and efficient practices for handling these kinds of cargoes.

Q. How are you dealing with the present challenges of the pandemic?

A. Since the start of the pandemic like every industry, freight forwarding has also suffered a lot. We all are facing issues like port congestions, high freight charges, limited air cargo space etc. To deal with these challenges we have developed our own software that’s playing a critical role in smooth working. Presently, 50% of our staff are working from home. We conduct regular online meetings to ensure that outstanding services are being provided to our customers & overseas partners.

Being honest about what your company is offering to the customers is the most important thing. If you are conducting the operations exactly the way that was previously agreed, your customer will see you as a professional & reliable company.”   

Q. From your point of view, what is the future of the freight forwarding industry?

A. The logistics industry is intertwined with all companies in the world that produce and sell something across a border. It’s a fantastic profession, and there is an extraordinary level of commitment. It is emerging as a sought-after sector, due to the role of digitization. Digitization is one of the key tools helping more progressive logistics providers. I believe that the following technologies will revolutionize the freight forwarding industry forever: Block chain, augmented reality, robotics, autonomous logistics or big data analysis.

Q. Where do you see yourself in the next 10 years?

A. I’m really excited about my current position as Overseas Agents Coordinator at SFI Logistics. I’ve been lucky enough to work with some of the most amazing people in industry. My ideal career is the one where my ideas are heard and in which I am making a real impact. I see that there is a lot of area for growth to advance within this role and I want to continue to learn and grow in this industry. I see myself further developing my skill set and expertise in this field. I’d like to be seen as someone with deep expertise in this field, and I know that’s something I’ll have an opportunity to do here. My 10-year career goals are to make a positive impact in this organization and play an integral role in the organization.

Globalia members with shipments to/from Karachi, Pakistan, are invited to get in touch with their professional team.

Globalia Sydney creates a dedicated Customer Service Department

This six-member team has been specially trained for proactive and responsive communication with their clients and all internal and external stakeholders

PCFS Logistics PTY LTD, a Globalia member in Sydney, Australia, has created a dedicated customer service department. The team will be led by their Customer Service Manager, Ms. Diana Atanasovski, and Customer Service Supervisor, Mr. Daniel Mackovski. Additionally, they will be supported by their Customer Service Representatives Ms. Christine Tsanterman, Ms. Brankica Lalic, Ms. Supriya Singh and Mr. Brett Toland.

As stated by Mr. Paul Petrovski, the Managing Director of PCFS Logistics, “We trained this team to specifically work towards implementing in-depth knowledge of our customer needs, their products and supply chain, combined with pro-active and effective communication towards our customers, and sharing of this knowledge throughout the PCFS Team.”

Since April 2021, their Customer Service Team has been working towards the creation and maintenance of improving the value offered to their clients. This implies an enhanced customer experience, meeting all the service expectations, increased timely contact with internal and external stakeholders, and a structured follow-up on all customer issues, concerns and complaints.

The Customer Service Team will form their central communication hub by providing immediate response and support, whilst eliminating the pain points across their operations by resolving issues quickly at the first point of contact.

“Improving the customer service is absolutely imperative for the success of independent freight forwarders. We are confident this significant operational change will enhance our service offering, with improved role clarity and focus on quality outcomes for our partners and our clients,” adds Mr. Petrovski.

Congratulations to PCFS Logistics and all the best for their future endeavours!